The vast majority of this physical gold (what you can hold in your hand) is being held by institutions such as banks and governments. Also, there is a lot of paper gold, that is contracts written on gold, which biases the price of gold drastically. But the price of gold, yours, mine or that of the space monkeys is universal and it is what is "published" by the "gurus". And as long as one can buy and sell gold like any other commodities, that price of gold is what is agreed on internationally.
Many of the "gold bugs" will attempt convince you that the value of gold, as of right now, is way more than the "spot price", i.e. the official price.
There argument is based of the previous section, i.e. the price of gold is manipulated. So,
(1) they are admitting to the fact that the price can and will be manipulated.
That means gold and FIAT money are now controlled by the same "bank", i.e. you are not "outside" the monetary system, nor have an "independent pricing mechanism.
(2) If they are trying to say that the metals (no just gold) are actually much more valuable than the current price (spot price).
(3) Some (mostly on youtube and social media) are claiming that gold price should be 10 or 20k right now and 50 or 100k in the future.
Great now ask yourself, would any of these people buy gold from you for that price!
Or even better, would they buy it for 5k an ounce! After all they can turn around and sell it for "its real value" and make a whole lot of money.
Also ask yourself, if you have something that is going to be worth 100k in few months or years, would you sell if for 2k now!
Reality is they are just trying to sell you gold. That is fine, but the reasons they are presenting does not make sense and it is
almost dishonest.